There are hundreds, maybe thousands, of writing guides out there. Be that as it may, as I would see it, none outperform the simple, direct advice of The Elements of Style by William Strunk, Jr. and E.B.White.
This classic serves up much a word of advice, particularly in the last 20 pages in an area titled “An Approach to Style.” Nowhere have I seen more helpful advice in so few words and with such accuracy.
In the event that (for disgrace) you don’t as of now have this reference in your library, I will abandon it to you to investigate it inside and out. Be that as it may, I would like to give you my own form of eight vital writing tips as they apply to blogging.
1. Put the readers first. The purpose of writing is clear, some of the time convincing, communication. It isn’t about you or your smart thoughts. On the off chance that you write to impress, you will divert the reader from reading your content often. Great written work looks like a store window. It ought to be clean and clear, giving an unobstructed perspective of the substance within.
2. Organize your thoughts. You don’t need a detailed outline for most writing. Be that as it may, you do need to know what you need to say before you say it. In case you’re OK with the kind of outline you learned in school, use it. Something else, just jot down the key points you need to make and arrange them in the order you need to make them. Take out any ideas that are not directly identified with these points.
3. Use short paragraphs. Take a look at any newspaper and notice how short the pharagraphs are. That is done to make reading easier since our brains receive information when ideas are broken into little pieces. In standard written work, each pharagraph creates one thought and incorporates many sentences. Be that as it may, in blogging, the style is less formal and passages might be as short as a single sentence or even a single word.
4. Use short sentences. You should keep sentences short for a similar reason you keep paragraphs short: they’re less easier to read and understand it. Each sentence ought to have one simple thought. More than that creates complexity and welcomes confusion.
5. Use simple words. Since your purpose is to communiate and not to inspire, simple words are better compared to big ones. Write “get” rather than “procure.” Write “use” rathan “utilize” Use the longer words only if your meaning is so precise that there is no simpler word to use.
6. Be specific. Try not to state “Many doctors prescribe Brand X.” Write “97% of doctors prescribe Brand X.” Don’t write “The Big Widget is offered in many colors.” Write “The Big Widget comes in red, green, blue, and white.” Get to the point. Say what you mean. Use specific nouns.
7. Be clear. This might be the most important rule of all. Without clarity, you’re writing fails on each level. You accomplish clarity when you precisely impart the importance in your mind to your readers. That is troublesome. Take a look at your write-up with a goal eye. Consider what might be misunderstood and re-write it. Find what is irrelevant and erase it. Notice what is missing and insert it.
When writing fails, it’s presumably on the grounds that you don’t have anything to say, are excessively worried about influencing a style, or both. Take after the recommendations here, and you will keep away from these issues and numerous others. Furthermore you will find that your duplicate is all the more lively, more meaningful, and more profitable.